is a partnership between Northside Community Housing and multi-generational Ville residents to celebrate and share the rich history of the Ville, a historic African American community in the heart of St. Louis, Missouri.

THE VILLE is a historic African-American neighborhood located in St. Louis, Missouri with a rich history of African-American education, business, and art. Prior to the United States Civil Rights movement, the use of restrictive covenants and other legal restrictions prevented African-Americans from finding housing in most areas of the city. As a result, the African American population of St. Louis became heavily concentrated in and around the Ville. The neighborhood became home to a number of important cultural institutions for the black community, including Sumner High School, Poro College, Lincoln University Law School, Stowe Teachers College, Simmons Elementary, Tandy Rec Center, Sarah-Lou Cafe, Annie Malone Children’s Home, and Homer G. Phillips Hospital.

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Do you believe in the power of art to build pride and community? Would you like your art to celebrate the black history of St. Louis?

Submit a design in the 4theVille billboard competition.

Submission period:
November 20 – December 1, 2017

Download Call to Artists

Why Submit?

receive a $750 award

see your art on billboards throughout the city

invest in North St. Louis

celebrate a historic black neighborhood

Am I Eligible?

this competition is for everyone!

any artist or team may submit a design in accordance with the competition guidelines.

How To Submit?

download Call to Artists

submit by email:

submit by mail: 4067 Lincoln Avenue St. Louis, MO 63113

Educational Curriculum

Curriculum will be developed for high school students in the region to learn the rich history of the Ville while also being exposed to new career paths.

Self-Guided Tour Apps

Phone applications will be developed so that those interested can explore the Ville and its many landmarks on their own.

Heritage Walk

A vacant neighborhood lot will be transformed into a park to honor notable residents and encourage healthy living.

Augmented Reality Tour Enhancements

4theVILLE will harness the power of augmented reality to bring back to life elements of the community that are gone but not forgotten.


We will work with local vendors to design and sell paraphernalia for your favorite people, places, and memories from the ville.

Mobile Museum

4theVILLE will work with community artists to repurpose a metro bus into an interactive mobile museum and tour bus to travel around the city sharing the rich history of the Ville.